CEO
Boyoung Lee
Founder & CEO, My K-Road
Boyoung Lee is a K-Beauty industry expert with over 10 years of experience across brand development,
cosmetic manufacturing, and global product commercialization.
She leads My K-Road in supporting international beauty brands
through concept-driven OEM/ODM development and scalable production strategies.
She also serves as an Adjunct Professor in the Beauty Industry program at Sungshin Women’s University, Korea,
teaching cosmetic branding and consumer insight based on real industry experience.
The minimum order quantity (MOQ) for cosmetic OEM production varies depending on product type, packaging specifications, formulation characteristics, and ingredient structure. In general, skincare products can be produced starting from approximately 3,000 to 5,000 units, and more flexible production conditions may be available when using base formulations.
My K-Road proposes production structures designed to minimize MOQ burden by considering the brand’s market entry stage, initial sales strategy, and distribution plan. Through multi-SKU configuration using the same formulation, initial test production strategies, and step-by-step scaling production methods, even startups and new brands can begin K-Beauty OEM production with reduced risk.
After concept consultation, estimated production quantity, expected unit cost, and production schedule will be provided, allowing us to design a realistic production plan tailored to each brand’s situation.