Let’s work
together
Join a Verified OEM Expert in K-Beauty
Selected for Seoul Beauty Week for Two Consecutive Years!
A Leading OEM Company Driving Global Beauty Trends
✔️ Product planning from the consumer’s perspective
✔️ Production schedule
& quality control management
✔️ Support for packaging design
& branding
OEM Service
Not from a "manufacturer’s perspective," but from a "brand’s viewpoint with a seller’s logic."
WE
A trusted OEM partner
Creating your brand with the latest trends.
HOW
Every brand has different needs.
That's why we provide customized solutions that reflect each brand’s ideas and requirements.
We have been recognized for our capabilities
and selected for 'Seoul Beauty Week'
two years in a row.
(*Seoul Beauty Week is an annual global beauty industry exhibition and buyer networking event hosted by the Seoul Metropolitan Government.)
Let’s work
together
✔️ OEM solutions that start with planning
✔️ MOQ negotiation available → Suitable for startups with low production burden
✔️ Product planning & customized formulation development from a consumer perspective
✔️ Production schedule & quality control management → Fast and efficient process
✔️ Packaging design & branding support → Enhanced market competitiveness
✔️ Selected for 'Seoul Beauty Week' two years in a row! A leading OEM company driving global beauty trends.
My K-Road is a K-Beauty OEM/ODM manufacturer providing product development, formulation R&D, manufacturing, and global regulatory support.
We support brands worldwide with customized cosmetic formulation, scalable production, and international market launch solutions.
OEM Service
"Not from a "manufacturer’s perspective," but from a "brand’s viewpoint with a seller’s logic."
WE (Our Beginning)
HOW (Our Approach)
A trusted OEM partner
Creating your brand with the latest trends.
Every brand has different needs.
That's why we provide customized solutions that reflect each brand’s ideas and requirements.
We have been recognized for our capabilities and selected for 'Seoul Beauty Week' two years in a row.
(*Seoul Beauty Week is an annual global beauty industry exhibition and buyer networking event hosted by the Seoul Metropolitan Government.)
Leadership & Expertise
CEO
Boyoung Lee
Founder & CEO, My K-Road
Boyoung Lee is a K-Beauty industry expert with over 10 years of experience across brand development,
cosmetic manufacturing, and global product commercialization.
She leads My K-Road in supporting international beauty brands
through concept-driven OEM/ODM development and scalable production strategies.
She also serves as an Adjunct Professor in the Beauty Industry program at Sungshin Women’s University, Korea,
teaching cosmetic branding and consumer insight based on real industry experience.
Company Credibility
Selected for Seoul Beauty Week for two consecutive years
Global OEM/ODM development partner for international beauty brands
Korea-based certified manufacturing partner network
Key Numbers
10+ Years
K-Beauty industry experience across brand, manufacturing, and global distribution
2 Offices
Seoul Headquarters & Ho Chi Minh City Office
Multiple Global Projects
Cosmetic product development and international market launches
If you are planning to start a cosmetics brand, one of the first questions you will have is:
“How does the Korean cosmetics OEM process actually work?”
Many global buyers assume the process is complicated. In reality, the Korean cosmetics OEM system is highly structured — but only if you work with the right partner.
The process always starts with consultation. At this stage, we define your target market, product concept, price positioning, and sales channel. Without this step, most brands fail before production even begins.
Next comes product planning. This is where Korean manufacturers are strong. Based on your concept, we define ingredients, texture, claims, and formulation direction aligned with K-beauty trends.
Then comes sampling. This is not just about receiving a sample — it is about refining the product until it matches your brand identity. Many brands underestimate how critical this step is.
After approval, production begins. This includes packaging selection, labeling compliance, and regulatory checks depending on your target country.
Finally, we move to logistics and export. This is where many new brands struggle, but a professional partner can simplify the entire process.
The key point is this:
Korean cosmetics manufacturing is not just about production — it is about building a product that can actually sell in the market.