CEO
Boyoung Lee
Founder & CEO, My K-Road
Boyoung Lee is a K-Beauty industry expert with over 10 years of experience across brand development,
cosmetic manufacturing, and global product commercialization.
She leads My K-Road in supporting international beauty brands
through concept-driven OEM/ODM development and scalable production strategies.
She also serves as an Adjunct Professor in the Beauty Industry program at Sungshin Women’s University, Korea,
teaching cosmetic branding and consumer insight based on real industry experience.
One of the most common questions we receive from global buyers is simple:
“What is the MOQ for Korean cosmetics?”
The answer is not fixed — and this is where many buyers misunderstand the process.
In Korea, MOQ depends on three main factors: formulation, packaging, and manufacturer.
For example, a basic skincare product usually starts from 3,000 to 5,000 units. However, if you choose custom packaging, your MOQ can increase significantly.
This is why many first-time buyers fail — they focus only on the product, not the total production structure.
The good news is that MOQ can be optimized. With the right OEM partner, you can adjust formulation, packaging, and production strategy to match your budget.
Understanding MOQ is not just about quantity — it is about managing risk and investment.